More Than Roadside Assistance: Why AMA is a Cycling Champion

When you think of the Alberta Motor Association (AMA), you probably think of tow trucks and battery boosts. But did you know they are one of the biggest advocates for two-wheeled travellers in our province?

AMA has been the trusted guardian of the road for Albertans for over a century. While their roots are in motoring, their mission has evolved to support all forms of mobility, ensuring that every Albertan can travel safely—whether they have an engine or a derailleur.

AMA doesn’t just put their name on a banner; they get their hands dirty. By offering AMA Bike Assist—which they first featured at one of our events—AMA provides peace of mind to their cycling members who might worry about a breakdown miles from home. It’s essentially roadside assistance for your bike, and it’s a total game-changer for those on two wheels.

One of the most tangible ways this alliance helps our community is through the racking fee discount. AMA members get a specialized discount at our swaps, making it even more affordable for Alberta families to get outside and get active.

We are deeply honored to be a valued partner of the Alberta Motor Association. We appreciate them because they understand that a safe road is one that respects everyone on it. Their support for safe cycling isn’t just a side project—it’s a core part of their commitment to Albertans. Having an organization of their scale and reputation stand behind Alberta Bike Swap validates the work we do.

Are you an AMA member? Make sure to bring your card to our next swap to take advantage of your member benefits! And if you haven’t looked into AMA Bike Assist yet, check it out—it’s the best safety net a cyclist can have.