Elevating the Mission: Our Strategic Alliance with Captivate

You’re in the elevator, heading to the 20th floor for a meeting or coming home after a long day. You look up at the screen, and there we are—Alberta Bike Swap. Our strategic alliance with Captivate ensures that our message of sustainability and safe cycling reaches the busiest hubs of Calgary and Edmonton.

Captivate is North America’s leading location-based digital video network. They dominate the on-the-go viewing experience, providing news, weather, and—most importantly for us—community event information in the elevators of premier office and residential buildings.

Our strategic alliance with Captivate is the digital megaphone that helps us reach Albertans right where they live and work. By placing Alberta Bike Swap in front of thousands in office towers and residential elevators across Calgary and Edmonton, Captivate helps us turn daily elevator rides into a call to action for the circular economy.

Reaching is essential to our mission.

• Targeted Awareness: Leading up to our events, Captivate’s elevator ads act as a digital countdown, reminding urban professionals and residents to gather their gear for the swap.
• The Commuter Link: With so many of our bike buyers identified as daily commuters, there is no better place to find our audience than in the elevators of the buildings where they work and live.
• Tech Synergy: Captivate represents the cutting edge of digital out-of-home advertising, which aligns perfectly with our status as a tech leader using our copyrighted Bicycle Swap Software to modernize the bike industry.

Sustainability requires visibility. We know that high-density urban living is key to reducing emissions. Captivate allows us to speak directly to the people living that lifestyle, encouraging them to trade their cars for spokes and join the circular economy.

Next time you’re in an elevator in Calgary or Edmonton, keep an eye on the screen! When you see Alberta Bike Swap, let it be your reminder to check your garage, prep your bike, and join us at our next event.