Beauty through Strength: Our Strategic Alliance with Wild Rose Women’s Events

Empowerment comes in many forms—sometimes it’s crossing a finish line, and sometimes it’s finding the perfect bike to get you there. Our Strategic Alliance with Wild Rose Women’s Events brings together two organizations dedicated to the strength and resilience of the Alberta community.

Events for Women, By Women: Wild Rose Women’s Events organizes everything from triathlons in Calgary and Drumheller to indoor events in Cochrane and retreats for women of all athletic abilities. Founded and organized by Richelle Love and Rose Serpico, their goal is to create a supportive environment where women can celebrate their health and strength. Our Strategic Alliance with Wild Rose Women’s Events, RnR Premier Events, and Tri It Multisport, is a powerful union of community, athleticism, and the Circular Economy. Wild Rose is more than just a race series—it is a movement dedicated to Beauty through Strength.

Synergy in Motion:

• Access to Activity: Many women start their athletic journey at a Wild Rose event. By providing access to safe, affordable, and high-quality bikes through our Circular Economy model, we ensure that the barrier to entry for triathlons and cycling events is lowered.
• Community Leadership: Richelle and Rose are long-term partners who have a strong commitment to inclusion—including free menstrual products and breastfeeding-friendly spaces—aligns with our own focus on community care and professional event standards.
• Shared Excellence: Wild Rose uses professional event management to ensure every participant feels empowered and secure.

Chris and Laura handle the technical logistics of their bike swaps, while Richelle and Rose inspire the riders. Together, we are building a stronger, more active, and more sustainable Alberta.